We also look at which are the best influencer marketing channels, in their opinions.īefore we get stuck in, it seems to fair to point out that there is considerable variance in the costs reported. We start with a section looking at how much budget marketers have put aside for this form of marketing, to give an impression of how much money is moving around here. Read on to see our set of stats on how much influencer marketing costs on different social media platforms. For many brands, this has become a de rigueur element of the mix. On that certainly Jennifer Lopez would agree.Influencer marketing has become a key marketing channel in the 21 st century. When you buy with passion, you rarely go wrong.” But remember, natural fancy color diamonds are rare and as a buyer of one, the most important thing is that you fall in love with it. It is important to make sure that the diamond you purchase meets your criteria for these parameters as well. The other traditional diamond metrics also apply, including cut quality and clarity. In whatever color you select, you want to make sure that the diamond ring shows that color when worn. “The most important element in buying a colored diamond is ensuring that the color is strong and appealing. You need a true collector to appreciate that.” (This jeweler is currently creating a pair of red diamond stud earrings for a client.)Īnd if you are interested in following in Ben Affleck’s footsteps and investing in a pink diamond, Kwiat cautions to keep a few things in mind. But that one carat is likely the most expensive diamond on the market. “They are beyond rare, and rarely found above one carat. “But for a red diamond you need a true connoisseur,” says one dealer. Pinks in particular have made headlines, but ask a jeweler and they will tell you red is probably the rarest of all. Kadakia predicted it would set a record, and about a month later his prediction came true: $50 million. One in a million stones gets this classification. There in my hand was 19 carats of uber-rare Fancy Vivid Pink, the top of the colored diamond pyramid. “As good as it gets,” is how Christie’s Rahul Kadakia described the Pink Legacy when I went to visit it in his office before the auction. It is now called the Winston Pink Legacy (in case you are in the market). That diamond has since been renamed for its new owner: Harry Winston. In 2017 a 15-carat fancy vivid pink sold for $32 million.Īnd then the Pink Legacy, which set a world auction record price per carat for a pink diamond at Christie's Geneva in 2018. By 2016, a pear shaped fancy vivid that clocked in at nine carats was up to $18 million. In 2009, the Vivid Pink, five carats of cushion cut fancy pink, sold at Christie’s Hong Kong for $11 million. They have become the most coveted stones in the world, highly sought-after trophy properties inciting bidding wars at auction. Now it seems, there is a record-breaking colored diamond every year. The Bennifer engagement ring was certainly one of the first times a pink diamond made international news. Jennifer Lopez’s six carat Harry Winston pink was “more valuable than a flawless perfect color 20 carat diamond at the time-and still would be.” Almost two decades later, they still continue to escalate in value,” says one source. “The value of pink diamonds went into the stratosphere. Soon, the words “fancy” and “vivid” became bragging rights for collectors. The famous 4C’s (carat, color, cut, clarity) were a great system to label white diamonds, but the colored stones entering the marketplace needed to be measured differently, allowing for variations in shade and hue and intensity. Before that date, the Gemological Institute of America didn’t really have a way to classify colored diamonds. A look at colored diamonds’ meteoric rise should actually begin a bit further back than Bennifer, to 1995.
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